Email is still the highest-ROI marketing channel when the copy earns the open. Most brand emails do not.
7 business days for a standard 5-email sequence.
Most marketing emails are skimmed once and deleted, if they are opened at all. The reasons are usually the same: subject lines that look like promotions, opening lines that start with the brand name, and body copy that talks about the brand instead of the reader.
We write email sequences that start with the subscriber in mind. The subject line earns the open. The first line earns the second. By the time the reader reaches the call to action, they are already predisposed to it because the email has given them something of value before asking for anything in return.
Welcome sequences for new subscribers. Onboarding sequences for new customers. Promotional campaigns tied to launches or seasonal events. Nurture sequences for longer sales cycles. Re-engagement campaigns for cold lists. Post-purchase sequences for repeat business. We write all of these and approach each one differently, because the reader at each stage is in a different place.
It depends on the purpose and the list. Cold audiences need shorter, sharper emails. Engaged subscribers can handle longer formats. We recommend length at briefing based on your existing open and click data.
Yes. Subject lines and preview text are included for every email in every sequence. We also provide A/B variants for subject lines on request.
