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Most client work is confidential. These are the projects we have permission to discuss.

E-commerceSales pageRetail
Harbour & Stone
Sales Page Writing · 2024

A Plymouth-based artisan goods brand needed a sales page for their flagship subscription box. The existing page had a 1.8% conversion rate. After a full rewrite with new structure and offer framing, it moved to 2.54% within six weeks.

Full long-form sales page rewrite
New offer and guarantee framing
Email follow-up sequence (5 emails)
Conversion rate: 1.8% to 2.54%
41%
lift in conversion rate after full sales page rewrite
Health & WellnessEmailD2C
Peregrine Health
Email Marketing Copy · 2024

A health supplements brand with a growing email list and poor click-through rates. We rewrote their welcome sequence, rebuilt their promotional email structure, and wrote a re-engagement campaign for cold subscribers.

Welcome sequence rewrite (7 emails)
Promotional calendar templates
Re-engagement campaign (4 emails)
Email revenue up 68% in 90 days
68%
increase in email-attributed revenue over 90 days
Legal ServicesB2BCase Studies
Lockwood Legal
Case Study Writing · 2023

A Devon-based law firm wanted case studies their sales team would actually use. Previous documents were written by their internal team and read like legal briefs. We restructured the format and rewrote three flagship cases for their B2B practice.

Three full case study rewrites
New format template for future use
Case study landing page copy
Downloads 3x in Q1 post-launch
3x
more case study downloads in the first quarter after launch

Most client work is confidential.

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