Ad copy that earns the click without misleading the buyer. Every character used with purpose.
5-7 business days for a standard ad campaign copy set.
Paid advertising copy is one of the more technically constrained forms of copywriting. Google Search gives you 30 characters for a headline. Meta Primary Text gives you 125 before the truncation point. LinkedIn gives you even less before the reader has to click "see more". Every character has to earn its place.
We write ad copy with the platform mechanics and the buyer intent in mind simultaneously. A Google Search ad reader is actively looking for a solution. A Facebook ad reader is being interrupted. LinkedIn ad readers are professionals in a professional context. These differences shape every word we write.
Google Search, Google Display, Google Shopping, Meta (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and YouTube Ads. We work across all major digital advertising platforms and adapt the copy structure to each format.
Standard campaigns include 5 headline variants and 3 description sets per ad group, plus responsive ad formats where applicable. More extensive variant sets are available at higher package levels.
We write the initial copy sets. If you share performance data after the campaign has run, we can write iteration sets informed by that data. This is included in the Enterprise package and available as an add-on for Starter and Professional.
